Jen Rothenberg turns insights into strategic marketing that delivers reliable revenue. She works exclusively with enterprise companies doing something new: launching categories, consolidating portfolios, entering new segments, reaching new customers, or nurturing accounts in new ways. Drawing on graduate training in applied research and a career arc from data science at Nielsen to product marketing at IBM to solutions, industry, and portfolio marketing as a consultant, she identifies where the market is, where it's going, and how to get there first.